Innovative Entrepreneur Luca Arrigo Launches AI Model Agency Aimed at Transforming the Fashion Industry


Innovative Entrepreneur Luca Arrigo Launches AI Model Agency Aimed at Transforming the Fashion Industry

Luca Arrigo, a visionary entrepreneur with a track record of success in technology-driven ventures, is proud to announce the launch of his latest venture, AI Model Agency, a groundbreaking platform set to reshape the fashion industry through the integration of artificial intelligence and generative technology.

At just 27 years old, Luca Arrigo hails from the vibrant entrepreneurial ecosystem of Malta. Having made his mark in the world of e-commerce since 2016, Arrigo’s journey led him to the forefront of the digital revolution, aligning with the rise of social media, online presence, and the power of the internet. His most recent achievement, however, is his brainchild, AI Model Agency.

In 2021, Luca Arrigo ventured into the realm of web3 and founded a company aimed at generating user-generated content for pioneering metaverse platforms such as Decentraland. The endeavor quickly transformed into Metaverse Architects, a pioneering entity merging 3D modeling, video game development, and blockchain technology. Today, despite market fluctuations, Metaverse Architects thrives by crafting captivating user-generated content for major platforms including Roblox and Fortnite.

With an astute awareness of emerging trends, Arrigo recognized the potential of generative AI to revolutionize virtual communication. His first foray into this field involved assisting brides in selecting wedding dresses using AI-generated suggestions. Although the initial product underwent refinement, it marked the inception of a compelling idea. The concept generated 56 sales in just a few months, devoid of any marketing expenditure post-launch.

Through interactions with fashion enthusiasts and industry stakeholders, Luca Arrigo’s vision expanded. The notion of AI-generated fashion models emerged, igniting his inspiration to establish the AI Model Agency. The domain name was swiftly claimed, and a rudimentary landing page was erected.

In a surprising twist, the nascent platform garnered substantial traffic, underlining the demand for such innovation. Only a lone competitor had previously ventured into this arena, amassing significant contracts. Companies and individuals alike expressed interest, allowing Arrigo to identify and address potential challenges. He acknowledges that the adoption of revolutionary technology often begins within niche sectors before permeating the mainstream.

AI Model Agency aims to cater to specific segments within the fashion industry that could benefit from AI-generated models. For instance, global fashion brands from regions like Saudi Arabia, aiming to expand internationally, could rely on AI models when a local model industry is insufficient to cater to diverse consumer bases. Furthermore, children’s fashion brands, facing intricacies tied to child models, find AI-generated models a viable alternative.

Additionally, the agency seeks to venture into creating AI influencers, a novel approach to educate consumers about products. Companies grappling with the limitations of human influencers can leverage AI-powered influencers possessing in-depth product knowledge. These AI-driven entities could autonomously engage with customers, answering queries, and conveying intricate details about the products.

Luca Arrigo’s vision extends beyond just AI models and influencers. He envisions a future where AI seamlessly merges with human-like realism in videos, offering a compelling and immersive experience that continually evolves.

AI Model Agency is more than just a venture; it’s a testament to Luca Arrigo’s forward-thinking approach and relentless pursuit of innovation. As the fashion industry witnesses the integration of AI in novel and transformative ways, AI Model Agency stands poised to usher in a new era of virtual fashion and communication.

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About AI Model Agency

AI Model Agency, founded by entrepreneur Luca Arrigo, is at the forefront of revolutionizing the fashion industry through the integration of cutting-edge artificial intelligence and generative technology. With a focus on AI-generated models and influencers, the agency aims to bridge the gap between virtual communication and fashion, offering innovative solutions to diverse fashion brands and industries. For more information, visit


For media inquiries, interviews, and further information, please contact:
Luca Arrigo
Founder and CEO, AI Model Agency


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